The clothes on your back are costing the earth more than you think.
The five of us started Project Wornout as an IGCSE Global Perspectives Team Project, but it quickly grew beyond the classroom. Through research, interviews and fieldwork, we explored how fast fashion is changing the way we shop and view traditional markets, while raising awareness of what often gets overlooked and showing people other ways to shop and take action.
$1.7 trillion and rising — fashion is one of the world's largest consumer industries.
Projected market value of the fast fashion segment alone.
Fashion accounts for 8–10% of global greenhouse gas emissions.
The intention–behaviour gap, in two numbers.
Where do you want to go next?
Calculate My Footprint
A 5-question survey that scores your wardrobe out of 100. See where you sit on the fast-fashion spectrum.
Local Impact
Kolkata's traditional markets are being displaced. See the map, the numbers and the people at the heart of it.
Community Drive
Swap, donate, repurpose. Add your item to a live feed of clothing kept out of landfill.
Take Action
Pick a pledge. Add your name. Watch the wall grow as Gen-Z says no to fast fashion.