About us
It started with a question.
Project WornOut grew out of an IGCSE Global Perspectives Team Project into a wider student-led initiative — using research, interviews, fieldwork and real action to raise awareness about fast fashion.
Our aim is to bring traditional markets back onto people’s radar and to offer realistic, everyday alternatives to fast fashion — not guilt, just better options.
And then it grew.
From interviews to Instagram, from posters to this website — Project WornOut became our way of taking what we found beyond the classroom.
It started with a question.
ResearchSecondary reading on fast fashion, waste and the cost of cheap clothes.
Interviews & surveys100+ respondents — shoppers, sellers, parents and students, recorded and transcribed.
FieldworkGariahat, New Market, Hatibagan, AC Market, malls — notebooks in hand.
PostersDesigned and circulated around school, argued over in corridors.
Social media@wornout.kol — graphic design turning findings into something scrollable.
WebsiteEverything we found, in one place you can actually use.
Community actionSwaps, reworks and practical alternatives people can start this week.
and then it grew into Project WornOut.
To put traditional markets back on people’s radar.
We want people to notice, explore and consider traditional clothing markets before automatically choosing fast fashion.
We also realised that one alternative will not work for everyone. That is why Project WornOut provides other ways to take action too — from Indian slower-fashion labels to swapping, reworking and reusing what you already own.
The idea is simple: give people more options, and make those options easier to find.
See what you can do →The people behind WornOut
- M
Mehher
Website Designer · Environmental Research“I’ve always loved designing, so this project gave me the chance to turn that into something meaningful. I brought the project to life through the website and visuals, while also working on the environmental impact of fast fashion and helping with interviews. More than anything, it taught me that awareness only matters when you can make people stop, notice, and actually care.”
- S
Shoi
Social Media Manager“I love thrifting. With the rise of fast fashion I think preserving traditional markets is very important. Through this project, I got to learn more about what and how markets like Gariahat and Esplanade work. Every vendor out there had a story to share about their work and expressed their views on fast fashion uprisings.”
- P
Pia
Graphic Designer for Posters“As someone who used to shop religiously at fast fashion brands to get Pinterest-y clothes, I now shop a lot more at traditional markets for better prices and a better experience overall. My decision has been influenced by our research on fast fashion and traditional markets, along with the fact that the culture and heritage provided by traditional markets can’t be replaced by fast fashion brands.”
- A
Avni
Social Media Manager & Fast Fashion Retail Researcher“I think the topic we’re basing our entire project on — fast fashion and its impact on traditional markets — is a very important issue, because younger generations are gradually prioritising convenience and comfort over preserving cultural traditions and heritage. I’m personally glad to be working on this project as it has allowed me to learn and understand much more about both fast fashion and traditional markets. It has also given me the opportunity to meet new people and gain valuable experiences.”
- R
Rishi
Copywriter“Rishi — Rii, if we are friends, here! Writing is a passion of mine, and so I’m working as the Copywriter for the Team Project. My part of the work includes mapping out the text that goes in the Instagram posts and posters as descriptions, and as write-ups within the posts themselves. I also help out in the general process of making our Courses of Action!”
Five people, countless interviews, a lot of hours — one Project WornOut.
Project WornOut — Look beyond the label.